Up to eight consoles can be connected at once, perfect for birthday parties or sleepovers. The battery life varies from 4.5 to 9 hours depending on how long you play. There are over 1,000 games compatible with the Switch so your 14-year-old is guaranteed to find something they love.
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They can play in the living room with friends and family in their bedroom when the downstairs TV is being used or, of course, on the go, from the school bus to waiting for band lessons to start. The Nintendo Switch is a gaming system like no other and, for that, it’s an unbeatable gift for teens. “Ultimately, we are a performance-driven group.View On Amazon View On Walmart View On
“We will follow the market,” Kaufman said. If customers are going crazy for BuzzFeed’s Goodful line of products at Macy’s, it’s going to aim its promotional energy at that instead. “We can leverage our audience and our IP to bring together really compelling offers.” But as sales data begins to trickle in this week, Kaufman said, he and his team will not hesitate to change its promotion strategy depending on how things are going. “This is indicative of the work that we did in the prior two years, and where we’re headed,” Kaufman said. It’s the type of offering that BuzzFeed would like to create more of in 2019. BuzzFeed, which has generated $50 million in sales, according to Bloomberg, has to balance affiliate commerce, merchandise and a brand licensing business this season, and many of the programs involve multiple revenue streams: A Walmart deal it will begin promoting this week, which offers a 30-piece cookware set from Tasty, along with a Google Home Mini for $99, has brand licensing, advertising dollars and royalties tied together. Publishers with a more established commerce organization often have a lot to juggle. Moving forward, Mann said, all of Digital Trends’ commerce content and the products in them will be tagged, allowing the site to target those offers at certain kinds of readers.
The development team at Digital Trends has spent the past six months building an automated tool that can automatically identify deals and get them onto the site in a matter of seconds, said Lynda Mann, Digital Trends’ senior director of commerce. “It’s probably an extra four days of intense work from what it was previously,” Wirecutter’s Burakowski said.įinding deals and getting them onto a site quickly is its own art - one that some have tried to automate. CNN’s publishing nearly twice as much holiday gift guide content as it did last year BuzzFeed, which has several hundred gift guides it maintains, increased the total number of gift guides by nearly 15 percent Future’s editorial teams work in shifts to ensure that there is continuous, 24-hour deal coverage and output throughout the shopping week. That means publishers are starting to roll more coverage out earlier in the week, as brands and retailers announce big deals further and further ahead of the unofficial launch of the shopping season.
Like Santa appearing at your local mall the day after Halloween, Black Friday is now an idea, rather than a specific 24-hour period. That gives the publisher more opportunity to figure out where those deals fit in their coverage plans. On the affiliate side, manufacturers have been more forthcoming about which products will go on sale months ahead of the shopping season, said Bill Gannon, the vp and global editor in chief of Future plc, which owns titles including TechRadar and Tom’s Guide. are also using their own ad inventory on their sites to promote commerce initiatives ranging from brand-licensed collections of products and branded gift guides.Īs commerce publishers have started proving their worth to retailers, many retailers have started to work more closely with publishers on several fronts. Publishers including BuzzFeed and Brit + Co. It also put together 15- and 30-second ads that will run on CNN’s Airport Network, according to Bryce Widelitz, CNN’s director of business development. While commerce content is often produced by separate editorial teams and tucked on different corners of publishers’ sites, more publishers are putting it front and center to start the shopping season.ĬNN, which is about a year into producing commerce content with CNN Underscored, launched a ticker on its homepage showing how much time remains for certain Black Friday deals covered by its Underscored team.